Challenges of Global Marketing Translation and Cross Cultural Advertising

A common misconception in the world of advertising and marketing is the assumption that your original message can be translated into a foreign language and thus automatically convey the clarity and intent of the original message. For decades, corporations have tried to penetrate international markets without truly comprehending the cultures and linguistic nuances of their target audiences. A carefully crafted advertising message can easily turn into a public relations and marketing failure without careful consideration of all cross cultural communication and legal issues.

Translation for International Marketing: Getting the Message Right

Your company can accurately communicate the benefits of your products and services clearly and smoothly by collaborating with translators immersed both in the culture where the message is created, but also where it is going. From targeting a specific demographic group to cultural consulting, the Rennert Translation Group will help develop your international marketing strategy and ensure that your audience reads, hears and understands your message. Many of the world's most prominent advertising and consumer products companies trust in our judgment and rely on our expertise. Our expert language professionals thoroughly understand the advertising production process and its deadlines - as well as your important relationships with your clients.

The Rennert Translation Group also can provide you with complete document translation services, including desktop publishing and typesetting, utilizing a wide range of applications on a number of different platforms. We also will conduct a linguistic assessment of your brand and product names in order to determine whether they are culturally appropriate for your target countries.

Localizing Marketing and Advertising Materials

We are experienced in the translation, editing, copywriting and desktop publishing of the following advertising and marketing tools:
  • Brochures
  • Catalogues
  • Direct Mail Campaigns
  • Newspaper and Magazine Advertisements
  • Presentations
  • E-Mail Campaigns
  • CD and DVD Covers
  • Product Labels
  • Product Instructions
  • Legal Disclosure Documents
  • Slide Shows
  • Lobby and Store Cards
  • Surveys
  • Trade Show Materials
  • Press Releases
  • Media Kits
  • Websites
  • Corporate Demo Tapes
  • Commercials
Translations are certified by affidavit upon request. All Rennert Translation Group translators sign confidentiality agreements. We also will sign client-specific confidentiality agreements.