Translation Case Study: International Market Research

How Rennert Translation Group helped a market research firm succeed with a complicated global customer satisfaction survey.

The Assignment: A major market research company asked the Rennert Translation group to translate thousands of handwritten responses from 18 foreign languages to English for an international customer satisfaction survey. This was a month-long project, and Rennert's staff would need to work long hours to make sure that it goes smoothly.

The Target Countries: Greece, France, Canada, Belgium, Holland, Spain, Finland, Portugal, Italy, Denmark, Norway, Sweden, Germany, Latin America, and the United States.

The Languages: Simplified Chinese, Czech, Dutch, French, German, Greek, Icelandic, Indonesian, Italian, Korean, Malay, Portuguese, Russian, Slovenian, Spanish, Tagalog, Thai, Turkish

The Challenges: The paper responses arrived by overnight express in huge boxes, sometimes with different languages mixed in each box. The Rennert staff organized the responses, carefully reviewed their batch numbers, eliminated duplicates, and determined if any sequences had been skipped.

Many of the handwritten documents at times were difficult to read. Rennert translators reviewed them carefully in order to accurately convey the meaning of the responses.

The Process: The paper files were diligently scanned so that each document could be stored electronically. As the verbatims were translated, an open spreadsheet was kept to track progress in each language for the client. All translations were entered directly into the client's webtool. As an additional precaution, staff members checked every response to make sure that the translations had been inserted properly into the webtool.

The Result: The project was successfully completed and business has continued to develop and grow with the client.

Learn more about the Rennert Translation Group's Market Research Translation Services.

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